Author Archives: Yoana Baraschi


Take a look behind the inspiration for Yoana’s Spring 2016 collection featured in Pantone’s Spring 2016 color report. Get a glimpse behind the scenes with Yoana’s inspiration!

pantone, yoana baraschi, fashion

Prominent Colors

This season we liked the softening of colors and the transition of cool Pinks as in classic Fuchsia Pink (PANTONE 15-2718) into a symphony of Lilacs such as Lilac Chiffon (PANTONE 15-2913), or cooler tones such as Sheer Lilac (PANTONE 16-3617) and Pastel Lilac (PANTONE 14-3812), as well as Violets such as Violet (PANTONE 16-3320), Lavender (PANTONE 15-3817) and Violet Tulle (PANTONE 16-3416). This intriguing palette of Violets and Lilacs looks particularly surprising and modern when accented with our favorite fiery Poppy Red (PANTONE 17-1664). Easter Egg (PANTONE 16-3925) and deep Periwinkle Blue continue this moody dusk to dawn palette into the Blue family. When contrasted with Black and White, the palette takes a graphic turn in illustrated floral prints or embroideries.



The spectacular August sunsets over the Hudson river; the Black and White reality of the city is engulfed by the all-powerful drama of nature. Pink and Violet clouds on the New York West Side sky are just as magical of a backdrop as any distant, exotic island paradise.

Taylor Brown-photo-Yoana Baraschi

Signature Colors

Cool tone Pinks/ Lilacs/ Violets/ Lavenders because of all their modern edge and eerie vibe.

Must-have Item For Spring 2016

A high-waisted Pink/Lavender tailored midi skirt with an impossibly high slit.

How do you use color to impart an emotion?

We choose a color based on its ability to move you, to sway you; a star color for the season has to feel new and a little subversive to the status quo.



Our interns took over the blog for July Fourth! These beautiful and talented women had a blast posing in red white and blue around the city!

Yoana-Baraschi-Fashion-BlogYoana-Baraschi-Fashion-Blog Yoana-Baraschi-Fashion-Blog

Our Interns our wearing:

Carly Lembo is wearing our Op Art Lace Body Dress in White

Parin Dardin is wearing our Kathmandu Lace Shift Dress in Coral

Amy Stoltenberg is wearing our Harlem Fringe Romper in White

All photographs taken by Judith Cohen

Cafe Con Leche

Our design team took a quick brake to check out the Park Slope staple- Cubana Cafe.        Yoana-Baraschi-photo-Taylor-Brown-Cubana-Cafe-1 Yoana-Baraschi-photo-Taylor-Brown-Cubana-Cafe-2 Yoana-Baraschi-photo-Taylor-Brown-Cubana-Cafe-3 Yoana-Baraschi-photo-Taylor-Brown-Cubana-Cafe-4 Yoana-Baraschi-photo-Taylor-Brown-Cubana-Cafe-5 Yoana-Baraschi-photo-Taylor-Brown-Cubana-Cafe-6 Yoana-Baraschi-photo-Taylor-Brown-Cubana-Cafe-7

All photos taken on location- Cubana Cafe, Park Slope Brooklyn.

Janely wears: Yoana Baraschi Snow Leopard Maxi Dress 

Bre wears: Abuja Fit & Flare Dress in Magenta

Taylor wears: Vintage YB jacket and Sunset Palm Dress with Lace


BTS at ENK International Coterie with Yoana Baraschi

From Fashion Week to Coterie happening back to back, we’ve had quite the whirlwind of all things fashion. From the not-so-glamorous end of getting everything of the physical set up, to the gratification of seeing an amazing show come to life, it’s been quite the month (or two).

This past weekend was Coterie, where we bring fashion week looks to life, by showing the entire collection to buyers, with fingers crossed that they leave with long wish-lists. Today, we want to give you a sneak peak of what happened at Coterie, and a few glimpses of the collection. Enjoy!

Our beautiful booth that our design team set up!
The dress we all love. I mean, look at those details!
1 of the many racks we had for our Spring/ Summer 15 collection!
We’re all about the details.
The Yoana Baraschi taking it all in as our sales team are selling away!
All images by: Ruby Maxwell

And now, let’s catch a breath and admire the hard work and shop. How was your Fashion Week/ Coterie experience?

We kicked off #NYFW with a breakfast presentation with WWD at the Wayfarer. Scroll down to see the behind-the-scenes of the show in action.

Ruby_Maxwell_YB_Spring_15_BTS-17The magic happening pre-show, by Butter London.
The perfect messy bun, by Rusk
Backstage post hair & make up
Calm before the storm
Our favorite shot after a successful show, by our photographer Ruby Maxwell

A huge thank you to our hair and make up teams, photographer and of course our YB team for all your hard work – it really paid off! x

For additional behind-the-scenes images, follow us on Instagram @yoanabaraschi!



Red, White and Blue mark this years Fourth of July! Our Sweetwater Dress was just released on Anthropologie’s site: “We’re completely smitten with this beautifully embroidered fit-and-flare; for a summer-chic look, try pairing with espadrilles and a structured tote.”

Ruby Maxwell is pictured here wearing the Sweetwater Dress. Show us how you rock your Yoana Baraschi and win a $1,000 Gift Certificate to shop YB and a signed card from Yoana! All you have to do is post a photo of yourself wearing Yoana and hashtag #YBSUMMERSTYLE for a chance to win. Contest ends July 11th so be sure to post your entry soon!yoana_fourth_01yoana_fourth_02yoana_fourth_03yoana_fourth_04yoana_fourth_05yoana_fourth_06yoana_fourth_07yoana_fourth_08yoana_fourth_09

Holiday 14


Goddess_Dress_01 The Goddess Dress is a one of a kind piece in our Holiday 14 Collection. The beaded embroidery is paired with geometric cut-outs, giving the dress a little sass-while still keeping it PG for dinner with Grandma. Check back for more sneak peaks at our Holiday 14 Collection!Goddess_Dress_03Goddess_Dress_02Photography: Ruby Maxwell Model: Julia Cumming


Summer Pleats


Pleated skirts are perfect for summer. Our holographic pleats are lined with a black pencil skirt, so you don’t have to worry about the wind blowing anything away ; ) This spread was photographed by the dreamy Hana Haley and was styled by the model, Ruby Tanja. What are your summer essentials?Hana_Haley_01 Hana_Haley_02 Hana_Haley_03 Hana_Haley_04 Hana_Haley_05 Hana_Haley_06

Anthropologie Catalog


Anthropologie’s new catalog is out! Check out all our exclusive pieces designed for Anthro HERE.


The Meadowlight Dress: “Born into a family of artists, designer Yoana Baraschi was formally trained as a sculptor in her hometown of Bucharest before entering the Paris fashion scene to work in some of the most famous couture houses. Her delicate, feminine designs reflect her fine art heritage while incorporating vintage references and a sense of humor. Case in point: this pleated floral number, complete with a subtle ombre fade.”Ombre-Floral_LR

The Lace Melange Maxi Skirt: “There’s nothing as easy or breezy as a maxi skirt. Complete with designer Yoana Baraschi’s signature vintage winks and femme polish, this lacy one is perfect with a basic tank and espadrilles.”Deepti-Maxi-LR

Back From the Future


Do you ever worry about how in the future you might be embarrassed by clothes you wore way back in 2014? If you start dressing like you’re living in 3014 you’ll never have to look back on another photo and say “What was I thinking?” Luckily, YB offers pieces that give you that “futuristic” look without being so strange you get sent home from the offices for being too distracting. This holographic skirt pairs perfectly with our fitted blazer from the Fall 2013 CollectionRuby_Maxwell_Book02_010 Ruby_Maxwell_Book02_012 Ruby_Maxwell_Book02_011


Photos by: Ruby Maxwell




Calling all Bride’s and Bridesmaids: there’s no reason you can’t wear your bridesmaid’s dress again! Check out our Sienna dress– it’s the perfect dress that keeps on giving! Available now on BHLDN in Fuchsia, Navy, Champagne and Ivory!bhldn

Baroque by Tessa

” I’m obsessed with the stunning baroque print and of course its numbing neon orange hue. So perfect against crisp whites and soft beiges. I envision it over a skinny pair of white cigarette leg trousers come fall.” -Tessa, Blogger at

Anodoche_BlogWe love seeing how you style your YB! Send us your photos here or tag #yoanabaraschi


Coterie 2014


We had a beautiful set up this year at Coterie. The days wouldn’t have been complete with out our chocolate covered espresso beans and frequent coffee runs! There were too many beautiful garments for one building to handle…Until next year, Coterie.Coterie_03 Coterie_04

WWD – Go East



Meanwhile, designer Yoana Baraschi’s key looks include oversize statement jackets and coats, and sweatshirt-and-track-pants combinations that are rendered in tech knits or printed Neoprene.

 Baraschi, who is looking to boost her international and digital presence at Coterie, is focusing on a “more sporty and luxe approach with lots of two-piece looks inspired by athleticwear and rendered in…combinations of jacquard stretch knits, which were developed exclusively for us in France.”

Yoana X Conscious Commerce X Anthropologie Philanthropic Collab (Video)

Conscious Commerce: An organization founded by Olivia Wilde and Barbara Burchfield brings to life new products that have a positive influence through collaborations with like-minded designers.

New Light India was founded in 2000 by Urmi Basu with the mission to stop the trafficking of young girls into sex trade, to provide care to those suffering from HIV/AIDS, and to help them improve their life through education and micro-financing.