Our graphics designer Taylor Brown filled us in on our favorite Fall reads! If you haven’t read her bio you can catch it here.
YB BOOK CLUB – TAYLOR
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Author Archives: Yoana Baraschi
NYFW – PANTONE SPRING 2016 COLOR REPORT
Take a look behind the inspiration for Yoana’s Spring 2016 collection featured in Pantone’s Spring 2016 color report. Get a glimpse behind the scenes with Yoana’s inspiration!
Prominent Colors
This season we liked the softening of colors and the transition of cool Pinks as in classic Fuchsia Pink (PANTONE 15-2718) into a symphony of Lilacs such as Lilac Chiffon (PANTONE 15-2913), or cooler tones such as Sheer Lilac (PANTONE 16-3617) and Pastel Lilac (PANTONE 14-3812), as well as Violets such as Violet (PANTONE 16-3320), Lavender (PANTONE 15-3817) and Violet Tulle (PANTONE 16-3416). This intriguing palette of Violets and Lilacs looks particularly surprising and modern when accented with our favorite fiery Poppy Red (PANTONE 17-1664). Easter Egg (PANTONE 16-3925) and deep Periwinkle Blue continue this moody dusk to dawn palette into the Blue family. When contrasted with Black and White, the palette takes a graphic turn in illustrated floral prints or embroideries.
Inspiration
The spectacular August sunsets over the Hudson river; the Black and White reality of the city is engulfed by the all-powerful drama of nature. Pink and Violet clouds on the New York West Side sky are just as magical of a backdrop as any distant, exotic island paradise.
Signature Colors
Cool tone Pinks/ Lilacs/ Violets/ Lavenders because of all their modern edge and eerie vibe.
Must-have Item For Spring 2016
A high-waisted Pink/Lavender tailored midi skirt with an impossibly high slit.
How do you use color to impart an emotion?
We choose a color based on its ability to move you, to sway you; a star color for the season has to feel new and a little subversive to the status quo.
NYFW – INSPIRATION WWD
PIZZA PARTY!
Say it With Flowers!
All photos taken on site at Chelsea market.
Jude Cohen and Amy Stolenberg are wearing Yoana Baraschi Pre-Fall and Fall collections.
SUMMER SOIREE
The Design Team held a summer soiree at Yoana’s Country Retreat.
Lazy Summer Days
Our designer Taylor modeled our favorite summer lounge suit- perfect for taking in those last lazy days of summer!
YB BOOK CLUB – JANELY
Our Sample room manger Janely Amarante gave us the low down on her summer reading list! If you haven’t read her bio you can catch it here.
Get-Away/Give-Away
Enter to win our Get-Away Give-Away!
Our Designer Janely is modeling our Barcelona Maxi Dress in Mink- Scroll to the bottom to enter!
Luncheon on the Grass
Photographer: Taylor Brown
Janely Amarante wears the Barcelona Maxi Dress in Mink/White
Breanne Harney wears the Barcelona Kimono Romper in Port/White
All images taken in Bryant Park, NYC.
YB INTERN TAKE OVER – JULY 4th
Our interns took over the blog for July Fourth! These beautiful and talented women had a blast posing in red white and blue around the city!
 
Our Interns our wearing:
Carly Lembo is wearing our Op Art Lace Body Dress in White
Parin Dardin is wearing our Kathmandu Lace Shift Dress in Coral
Amy Stoltenberg is wearing our Harlem Fringe Romper in White
All photographs taken by Judith Cohen
MONTHLY MUSTS: JUNE
We’re kicking off the month with a list of MUST-DO’s by Bre! If you missed our last post introducing her, make sure to read her bio here
Good Housekeeping – June
Yoana Baraschi Was featured in the June Issue of Good Housekeeping- see below a behind the scenes look from the shoot.
VOODOO EMBROIDERED RACER DRESS (#GIVEAWAY)
Alice from The Lone Star Looking Glass is giving away to one lucking reader a Voodoo Embroidered Racer Dress! Check out her blog here to enter and see how she styled it> #Giveaway
 
PEOPLE STYLEWATCH: MAY 2015
Cafe Con Leche
Our design team took a quick brake to check out the Park Slope staple- Cubana Cafe. Â Â Â Â Â Â Â 
All photos taken on location- Cubana Cafe, Park Slope Brooklyn.
Janely wears: Yoana Baraschi Snow Leopard Maxi DressÂ
Bre wears: Abuja Fit & Flare Dress in Magenta
Taylor wears: Vintage YB jacket and Sunset Palm Dress with Lace
MONTHLY MUSTS: MAY
We’re kicking off the month with a list of MUST-DO’s by Taylor! If you missed our last post introducing her, make sure to read her bio HERE!
TWINS @ Brooklyn Museum
On the Fringe
YBHQ- LUNCHBREAK
Photography: Taylor Brown
Yoana Baraschi “Modern Icon Diva Coat” in Black and Blood Orange- Modeled by Hayley and Janely. Yoana Baraschi “Modern Icon Car Coat” in Teal modeled by Breanne.
All photos shot @ Dean & Deluca:Â 620 8th Ave, New York, NY 10018
BTS: FALL 2015 PHOTOSHOOT
MONTHLY MUSTS: APRIL
Oribe – MARCH 2015
See below our feature on Oribe.com – check out the full story here
Yoana Baraschi @ ENK Coterie
MONTHLY MUSTS: MARCH
Hello March! We’re kicking off the month with a list of MUST-DO’s by Bre! If you missed our last post introducing her, make sure to read her bio here
Daily Front Row – FEBRUARY 2015
NY Observer September 2014
Genlux Magazine – Fall 2014
Women’s Health – October 2014
Flare Magazine – June 2014
The Daily September 2014
WWD.com
InStyle September 2014
Better Homes and Gardens September 2014
People Stylewatch September 2014
Lucky.com #TBT
Essence Magazine September 2014
BTS at ENK International Coterie with Yoana Baraschi
From Fashion Week to Coterie happening back to back, we’ve had quite the whirlwind of all things fashion. From the not-so-glamorous end of getting everything of the physical set up, to the gratification of seeing an amazing show come to life, it’s been quite the month (or two).
This past weekend was Coterie, where we bring fashion week looks to life, by showing the entire collection to buyers, with fingers crossed that they leave with long wish-lists. Today, we want to give you a sneak peak of what happened at Coterie, and a few glimpses of the collection. Enjoy!
Our beautiful booth that our design team set up!
The dress we all love. I mean, look at those details!
1 of the many racks we had for our Spring/ Summer 15 collection!
We’re all about the details.
The Yoana Baraschi taking it all in as our sales team are selling away!
All images by: Ruby Maxwell
And now, let’s catch a breath and admire the hard work and shop. How was your Fashion Week/ Coterie experience?
We kicked off #NYFW with a breakfast presentation with WWD at the Wayfarer. Scroll down to see the behind-the-scenes of the show in action.
The magic happening pre-show, by Butter London.
The perfect messy bun, by Rusk.Â
#YBspring15
Backstage post hair & make up
Calm before the storm
Beauties
Our favorite shot after a successful show, by our photographer Ruby Maxwell
A huge thank you to our hair and make up teams, photographer and of course our YB team for all your hard work – it really paid off! x
For additional behind-the-scenes images, follow us on Instagram @yoanabaraschi!
Yoana Edits: Pre-Fall Faves
INDEPENDENCE DAY
Red, White and Blue mark this years Fourth of July! Our Sweetwater Dress was just released on Anthropologie’s site: “We’re completely smitten with this beautifully embroidered fit-and-flare; for a summer-chic look, try pairing with espadrilles and a structured tote.”
Ruby Maxwell is pictured here wearing the Sweetwater Dress. Show us how you rock your Yoana Baraschi and win a $1,000 Gift Certificate to shop YB and a signed card from Yoana! All you have to do is post a photo of yourself wearing Yoana and hashtag #YBSUMMERSTYLE for a chance to win. Contest ends July 11th so be sure to post your entry soon!
Father’s Day
Happy Fathers Day to all the incredible dads out there! I bet you didn’t know there was another artist in the family-check out one of the amazing pieces created by Mr. Baraschi! 
Holiday 14
The Goddess Dress is a one of a kind piece in our Holiday 14 Collection. The beaded embroidery is paired with geometric cut-outs, giving the dress a little sass-while still keeping it PG for dinner with Grandma. Check back for more sneak peaks at our Holiday 14 Collection!
Photography: Ruby Maxwell Model: Julia Cumming
Summer Pleats
Pleated skirts are perfect for summer. Our holographic pleats are lined with a black pencil skirt, so you don’t have to worry about the wind blowing anything away ; ) This spread was photographed by the dreamy Hana Haley and was styled by the model, Ruby Tanja. What are your summer essentials?
E News with Alicia Quarles
Alicia Quarles has been showing us love on E News! looking as fabulous as ever. To get her look head over to our shop and check out the Daytona Spectator Dress!
Follow us on Instagram @yoanabaraschi to get live updates on #YB
Anthropologie Catalog
Anthropologie’s new catalog is out! Check out all our exclusive pieces designed for Anthro HERE.
The Meadowlight Dress:Â “Born into a family of artists, designer Yoana Baraschi was formally trained as a sculptor in her hometown of Bucharest before entering the Paris fashion scene to work in some of the most famous couture houses. Her delicate, feminine designs reflect her fine art heritage while incorporating vintage references and a sense of humor. Case in point: this pleated floral number, complete with a subtle ombre fade.”
The Lace Melange Maxi Skirt: “There’s nothing as easy or breezy as a maxi skirt. Complete with designer Yoana Baraschi’s signature vintage winks and femme polish, this lacy one is perfect with a basic tank and espadrilles.”
PURPLE MAG
Thank you Purple Mag for capturing our Gems dinner honoring Rachel Lloyd, an incredible woman fighting for the abolition of sex slavery. To support Gems check out their website Gems-girls.org
Spring Fever
After such a bitter winter it’s nice to see that spring is finally here to stay. In love with all the floral details and crisp whites of the season. If only spring came sooner and lasted a little longer…Â 
Happy Mothers Day!
Happy Mothers day to all of the Beautiful Lady’s out there! Here are some pictures of a very special mom, Momma Baraschi. 
COCHELA
Lily Kwong is looking fabulous in one of the pieces coming out in our Fall 14 collection! The snakeskin print fits perfect with the desert vibes.
Amazon Fashion
Anthro Past
We love collaborating with Anthroplogie – here are a few of our favorite pictures from the past!
Design Studio Polaroids
Here’s an exclusive look at some of what goes into creating our designs! Mood-boards featuring Yoana’s daughter’s paintings, rainbow arrays of zippers, and spool upon spool of thread!
Back From the Future
Do you ever worry about how in the future you might be embarrassed by clothes you wore way back in 2014? If you start dressing like you’re living in 3014 you’ll never have to look back on another photo and say “What was I thinking?” Luckily, YB offers pieces that give you that “futuristic” look without being so strange you get sent home from the offices for being too distracting. This holographic skirt pairs perfectly with our fitted blazer from the Fall 2013 Collection. 
Photos by: Ruby Maxwell
BHLDN
Calling all Bride’s and Bridesmaids: there’s no reason you can’t wear your bridesmaid’s dress again! Check out our Sienna dress– it’s the perfect dress that keeps on giving! Available now on BHLDNÂ in Fuchsia, Navy, Champagne and Ivory!
Country Side (Video)
Yoana gives us a sneak peak at what she does when she’s not designing! After seeing her beautiful garden and amazing cooking-it’s no wonder she shows up to work radiant and energized every day.
Baroque by Tessa
” I’m obsessed with the stunning baroque print and of course its numbing neon orange hue. So perfect against crisp whites and soft beiges. I envision it over a skinny pair of white cigarette leg trousers come fall.” -Tessa, Blogger at Anedoche.com
We love seeing how you style your YB! Send us your photos here or tag #yoanabaraschi
Coterie 2014
We had a beautiful set up this year at Coterie. The days wouldn’t have been complete with out our chocolate covered espresso beans and frequent coffee runs! There were too many beautiful garments for one building to handle…Until next year, Coterie.
WWD – Go East
Meanwhile, designer Yoana Baraschi’s key looks include oversize statement jackets and coats, and sweatshirt-and-track-pants combinations that are rendered in tech knits or printed Neoprene.
 Baraschi, who is looking to boost her international and digital presence at Coterie, is focusing on a “more sporty and luxe approach with lots of two-piece looks inspired by athleticwear and rendered in…combinations of jacquard stretch knits, which were developed exclusively for us in France.”
Yoana Spring 14 Photo Shoot (Video)
Yoana X Conscious Commerce X Anthropologie Philanthropic Collab (Video)
http://www.youtube.com/watch?v=YYI-nBfWjPk
Conscious Commerce: An organization founded by Olivia Wilde and Barbara Burchfield brings to life new products that have a positive influence through collaborations with like-minded designers.
New Light India was founded in 2000 by Urmi Basu with the mission to stop the trafficking of young girls into sex trade, to provide care to those suffering from HIV/AIDS, and to help them improve their life through education and micro-financing.
Spring ’12 Sketch
Fall 2014 Preview with Inglot
We partnered with Inglot Cosmetics to give the press a sneak peek of our Fall 2014 Collection. 
People
WWD
WWD
WWD
Wall Street Journal
Vanidad
US Weekly
Tantalum
Seventeen
Redbook
Redbook
Real Simple
Real Simple
People
Nylon Summer
Lucky
Lucky Spring ’13
Lucky Winter ’13
InStyle
InStyle
InStyle
InStyle
Greenwich
Glamour
Flare
Elle
Downtown
Cosmo
Cosmo
Audrey
Angeleno
Yoana in Greece
Yoana in Switzerland
Yoana in India
Spring ’14 Sketch
Spring ’11 Sketch
H ’11 Sketch
Fall ’13 Sketch
Fall ’12 Sketch
Fall ’11 Sketch
Yoana Baraschi x Conscious Commerce x Anthropologie Dinner
Anthropologie Collaboration
Summer ’14 Photoshoot
Spring ’14 Photoshoot
Spring ’14 Campaign Shoot
Fall ’13 Photoshoot
Yoana FW2013 Illusory Contours – Erik Madigan Heck (Video)
